It’s been a minute since I’ve written on this blog. Life has been pretty hectic as of late. Dealing with my client obligations, personal projects, and also just making my way through this pandemic has kept me pretty busy. However I figured I’d drop a post about something I’ve been working on lately and that is thinking about how I am going to continue growing in my internet marketing endeavors.
It’s Easy To Get Lazy
I’ve been in the internet marketing game for over a decade now, and I admit at times I can get lazy and not push myself. However this is exactly what you don’t want to do, and when you catch yourself slipping, it’s important to take the time you need to refocus your energy.
Usually when you fall into a rut it’s because maybe you’ve hit a comfortable income level. Other times you could be experiencing affiliate burnout. Whatever it is it’s important that you find a way to get back on the horse and continue to push forward.
Mix Things Up By Learning A New Skill
Like they say “learning is earning”. Something that has helped me get out of a rut in the past is by learning a new skill. There have been times in my career where learning a new skill has massively increased my income and changed my perspective on things. Though on the surface this may sound obvious, I feel that it is something seldom done by my peers.
For example if you’re an SEO guy try to learn some social media marketing. If you’re a paid traffic guy, try to learn some video marketing. Too often people stay in their own lane and never venture out and try something new. While in the beginning it’s good to stick to one area of internet marketing, after a while you should start to learn other areas.
Outsource As Much As You Can
I think outsourcing is really what separates the men from the boys when it comes to internet marketing. This has also been something that I’ve struggled with over the years because I’m such a control freak, and I feel this has definitely hindered my growth.
I think as an internet marketer with a little bit of time and effort you can earn a six-figure income on your own as a “one-man band”. Any SEO worth his salt can do it relatively easy, as well as anyone proficient in website building or media buying.
However to make it to 7-8 figures and beyond, you’re going to have to start outsourcing your work or hiring employees. I don’t know anyone at that level that does everything on their own, and this is something you really should think about as well as an internet marketer.
You need to really think about “How far do you want to go?”. Maybe you’re just a guy that wants to make $3-5k/mo, and there’s nothing wrong with that. However if you want to eventually get to 7-figures+, you need to really think about what you’re doing now and how you can scale.
For example once you get good at SEO, it’s pretty easy to make $100,000+ a year, but how scalable is it? SEO is not something you can really outsource (at least what I’ve found) as anyone you could turn a profit from probably is terrible, and anyone that is good at SEO will charge too much for any profit to be left. So what ends up happening is you just do everything yourself. Yes you’re making a comfortable living, but you’re not growing either. Does this sound familiar?
I guess what I’m trying to say is you need to make sure that you’re thinking about some long term growth goals as well. I feel as internet marketers it’s really easy to think about that short term profit, however the big money lies in thinking about the long-run and how you can expand your business.
Don’t think in a myopic way and only focus on what’s currently in front of you. If you do this, you’ll never make the progress you are capable of.
Anyway I hope this rant got you thinking a little bit about the future. It’s something that I’m thinking a lot about lately, and hopefully I have some good updates for you guys in the future.