Over the past decade social media has come to the forefront of how we market goods and services today. In fact these days you can’t just rely on search engines like Google to market your products, and with so many people on social media it would be a dereliction of duty to ignore it.
However if you’ve never used social media for anything besides posting cat memes with your friends, taking the giant leap and using it for business can seem like a herculean task.
But fear not, if you’re new to marketing on social media, here are some simple fundamentals you should follow that will get you on the fast track to success.
Find The Platform That Best Suits Your Business
It’s no secret that certain platforms are better for certain businesses than others, and you need to figure out which one is right for your business.
For example if you have an arts and crafts business, Pinterest may be the most effective platform due to its visual nature.
On the flip side if you’re a plastic surgeon, then something like Facebook or Twitter may be a better option.
Finding the right platform to focus on is going to be instrumental to your success when it comes to marketing on social media.
For most it’s unrealistic to have strong presences on all platforms, so it’s a good idea to find which one is generally best for your industry and make a strong push there.
Consistency Is The Key To Success
When it comes to marketing on social media, studies show that consistency not quantity is the biggest factor in whether or not your endeavors are successful.
It’s important that you keep your followers engaged by ideally at least posting once a day, and at a bare minimum a few times a week.
Nobody likes to follow accounts that are sporadic, and it’s hard to pick up new followers on accounts that seem to have large gaps in between postings.
Remember To Keep It Social
A big mistake that businesses make when it comes to marketing on social media is forgetting the “social” part in “social media”.
Yes if someone follows your business on social media they expect to be marketed to from time to time by you, however they didn’t sign up for a spam fest.
So it’s important that you also include fun and interesting posts, not just sales pitch after sales pitch on your social media accounts.
Engage With Your Followers
Finally it’s important that you engage regularly with your social media followers. Don’t just put content out there, it’s important that you actively interact with anyone that engages with your content. This will help your social media following grow as well as build brand loyalty.
User engagement is also important to get feedback on your products and services as well. They can help give you ideas to create new products and services, and your followers will appreciate that you care about their input.
So there you have some basic fundamental rules you should follow when marketing on social media. Remember to produce great content, post consistently, and engage with your followers and you’ll undoubtedly take your business to new heights.