It’s no secret that people are visual creatures. Whether it comes to your websites or social media, a well-crafted infographic is not only a great way to drive social media traffic to your website, but it’s also great for SEO. So if you haven’t already, you definitely need to start using them in your marketing materials.
What Is An Infographic
An infographic is basically an image that conveys some information as well. It can be used to visually explain a tutorial, convey statistical information, or just provide helpful information in an easy to absorb format. For example here’s an infographic explaining the basic on-site SEO ranking factors:
As you can see in the above example, this infographic easily conveys to the viewer what’s necessary to create a well optimized page for Google, and this is why using them is such a powerful marketing strategy.
Infographics Drive Traffic
What’s great about infographics is that they are great for driving traffic from social media. A recent study showed that posts with images are shared 6x more than posts without images on social media. Furthermore among posts with images, those that use infographics are shared 3x more than normal images.
So as you can see just simply adding infographics to your social media posts can increase traffic to your website significantly, and you definitely need to incorporate them into your social media campaigns if you haven’t already.
Infographics Drive Backlinks
Infographics are great for SEO in two ways, and each are important for their own reasons.
First, they drive traffic to your website, which gives you more exposure, and a better chance to get linked to.
Second, the actual infographic often grabs links on its own as well.
By increasing your traffic from social media sources, you get more eyeballs on your content. And when that happens, naturally you’ll begin to pick up more links.
Furthermore, and a little lesser known fact is that people often directly link to infographics in articles.
For example people often just search google images and copy and paste the image URL onto their own websites which counts as a link to your website.
Also if you create a good infographic, often people will contact you directly and ask for permission to use the infographic on their own websites if they give you credit for the image, usually again in the form of a backlink.
How You Can Easily Create Infographics
Now you don’t have to be a graphic design guru to create great infographics. These days there are many tools and templates you can use that will allow you to whip up infographics that you can use to boost your website’s traffic.
If you want to get started with infographics, the tool I recommend and use the most is Canva. They offer many templates of infographics that you can simply edit to fit your needs, and it’s a tool I recommend if you spend any time on social media as there are many other applications.
They also have a free trial and then it’s like $12.95 a month after, which to be honest is a bargain for what it does for your social media presence.
I hope that this article has at least got you thinking about incorporating infographics into your marketing. They are easy to create, drive a ton of traffic, and will take your results to new levels.