When it comes to building affiliate websites, most affiliates focus most of their time creating content and driving traffic. While of course that’s important, a huge and often overlooked factor in your website earnings is going to be what you are actually promoting on your website.
I feel most affiliates don’t do as much testing as they should when it comes to what they promote. They usually either have an affiliate program or product in mind (ie AdSense, Amazon, etc) and don’t really have a second thought about it.
However by simply testing which offers to promote on your website, you can easily double or even triple your earnings just by finding what works for your website and audience.
Now if you’ve been following me for a bit, you know that I am a huge fan of creating your own products and services. However if you are going to go the affiliate route, here are some tips to help you find the right products and service to promote on your affiliate websites to maximize your earnings.
Consult With Your Affiliate Manager
The first place we need to go to when looking for great offers to promote on our affiliate websites is to quickly reach out to your affiliate manager. Ask them what offers are doing well on the network since they will have access to this data from their internal systems.
Note that this is just the starting point of our search, don’t just blindly promote what the affiliate manager tells you to. Sometimes the data is skewed by a few large affiliates, sometimes the affiliate managers have biases, and sometimes an offer that does well on the network won’t do well for your website.
However usually your affiliate manager can give you 2-3 offers to look at, and this is a great place to start your search. So definitely develop a good relationship with your affiliate managers because they can make you a lot of money!
Don’t Focus Just On Payouts
A big mistake many beginner affiliates make is that they choose what to promote based on payouts. For example they’ll have a website about diet and exercise, and then they’ll decide they want to promote diet pills on their website. However when it comes to choosing which diet pills to promote, they’ll just blindly pick the one with the highest payout and slap it onto their website.
This is a big mistake because what if the more expensive diet pills don’t sell at all? It doesn’t matter if the commission for these diet pills are $1 million a bottle if you can’t sell a single one. So the below is a crude hypothetical example:
So here despite the fact that Diet Pill #1 has a payout that is 50% higher than Diet Pill #2 ($60 vs $40), we see in our example it actually earns us less because of the conversion rate. Diet Pill #2 converts 2.5 times better, and despite having a lower payout, in the end earns us more money.
The above example is not an uncommon one, and in fact offers can convert dramatically different even if they are the same type of product. Maybe the higher converting product has a better landing page, more social proof, better checkout experience etc.
Also generally as a rule of thumb, the higher the product commission, the more difficult it is to make a sale. It’s possible to make more money with a product with a $10 payout over a $100 payout if the former converts exponentially better, and I’ve found in my affiliate marketing career that the offers with the highest payouts are usually not the best performers.
So going back to our example if we pick Diet Pill #2 over Diet Pill #1, we will almost double our earnings over the long haul without having to increase our traffic or change anything else. Hopefully this illustrates the importance of testing and finding the right offers.
Always Check The Offer Page
Building on the previous section, to find high converting offers something we need to also do is check the offer page. So click on your affiliate link and see where it takes you. Here are some things to look at:
#1. Offer Itself: Is it legit or gray area? Obviously crappy products are harder to sell.
#2. Landing Page: Is it clear and easy to navigate? Does it load quickly? Does it lead to the right place? Does it look professional or scammy?
#3. Social Proof: Are there any product testimonials? Do they look legit?
#4. Guarantees: Do they offer any money back guarantees?
#5. Checkout Process: Is it a simple checkout process or is it confusing or complicated?
So the above 5 factors are key to how well a product will convert into a sale. You’d be amazed at how often the product creator gets the landing page wrong.
For example you’ll click on your affiliate link and sometimes it will take you to a totally unexpected page. Another example could be a super complicated checkout that frustrates buyers and they just end up leaving.
So definitely before even considering slapping an offer onto your website, take a couple of minutes to look around the offer page and see if everything looks like it’s in order.
How To Get Started
Every website is different, so there’s not really a one size fits all plan that I can recommend. Obviously some affiliates promote products via banners while others via text links. Some drop their links in their email marketing emails, while others promote via pay per click advertising.
My biggest recommendation is just to follow the things I outlined above, and just to be willing to rotate out offers that aren’t working. Usually you’ll be able to tell after a month or so what offers work and what offers are duds. Again the biggest takeaway you should get from this article is just to be periodically testing what you promote. Don’t just slap on an affiliate offer and never rotate it out.
So hopefully this article gets you thinking about testing more affiliate offers to see where you can maximize your earnings. Remember just by finding the right offer to promote, you can dramatically increase your earnings without doing anything else at all.